Not a Peep Sleep
Custom Website design for a pediatric Sleep Consultant
Client Overview
Not a Peep Sleep Consulting, founded by Sara Morse, provides pediatric sleep consulting and postpartum doula services throughout New York and virtually. With over 25 years of experience working with children, Sara helps new parents navigate sleep challenges with gentle, realistic solutions—but her old website wasn’t helping her reach those families online.
Sara’s Wix site was difficult to manage, visually outdated, and lacked clear calls-to-action. Her service structure was overwhelming, with too many packages and unclear value differences. Despite years of expertise, her site wasn’t optimized for SEO and brought in no leads—forcing her to rely solely on word-of-mouth referrals.
The Challenge
to this
from this
The strategy included:
- A calm, gender-neutral visual aesthetic reflecting Sara’s nurturing brand personality.
- Simplified service packages for clarity and confidence.
- On-page SEO optimization to attract families searching for local and virtual sleep support.
- Integration of Flodesk for a downloadable freebie and email welcome sequence to nurture leads.
- Guidance on future blogging strategy for long-term SEO growth.
Strategic Approach
Strategic Approach
THE SOLUTION
- Gentle, minimalist design that builds trust and highlights Sara’s credentials.
- Clear CTAs and streamlined navigation that guide visitors to book or download her resource.
- Keyword-rich copy that connects emotionally while improving search visibility.
- Seamless integration with Flodesk and Setmore for scheduling, payments, and lead capture.
Website Redesign & Development
Website Redesign & Development
THE SOLUTION
THE SOLUTION
The redesigned site positions Sara as both approachable and authoritative—a sleep consultant parents can trust.
Stronger Brand Identity – The new design reflects her professionalism and gentle approach.
Improved Client Flow – Visitors can easily explore services, understand the process, and book a consultation in minutes.
A Website That Works
A Website That Works
THE results
Immediate Client Engagement & Positive Feedback
Immediate Client Engagement & Positive Feedback
THE results
- Monthly SEO-optimized blogs on newborn sleep and postpartum support.
- Keyword expansion to reach both local and national audiences.
- Growing her email list through new lead magnets and nurture sequences.
Future Opportunities & Growth
Future Opportunities & Growth
what's next?
Continuing with monthly SEO blogging, Google Business Profile updates, and ongoing content refreshes to keep rankings strong and inquiries consistent.
Potential Ongoing Support
Potential Ongoing Support
what's next?
NAPS CONSULTING, New York, USA
SARA MORSE
I cannot say enough amazing things about my experience working with Chantel on my “Website in a Week”! From start to finish, it was an absolute dream. As a sleep consultant and postpartum doula, I needed a website that truly reflected both my passion and professionalism — and Chantel delivered that and more.
I love my website so much — it feels like me and speaks perfectly to the families I serve.
"Every detail was carefully considered, and her precision and eye for design completely blew me away."
