Headprint Studio
Custom Website design for a Hair Salon
Client Overview
Headprint Studio is a two-location San Francisco salon known for its inclusive, art-forward vibe—think the iconic “Blue Diva” mural, welcoming culture for queer and trans clients and stylists, and a commitment to all-inclusive pricing. With growing team momentum and strong word-of-mouth, owner Teddy Greene needed a website that matched the studio’s personality, simplified booking across locations, and amplified visibility with real SEO.
The previous site was busy and hard to navigate, which created a disconnect between traffic and bookings. Key issues included unclear paths to book per location, scattered pages, minimal SEO, and no career page to support team growth. The brand visuals (murals, headshots, hot-pink accents) weren’t fully leveraged, and new clients didn’t have guidance to choose the right stylist.
The Challenge
to this
from this
- A bold, brand-true design that spotlights the Blue Diva, the hot-pink house mark, and updated team headshots.
- Streamlined information architecture so visitors can instantly pick a location and book.
- SEO foundations across pages to capture high-intent local searches for color, cut, and queer/trans-affirming services.
- A stylist-match quiz concept and robust FAQ to guide clients to the right fit.
- A career page to attract aligned stylists and support sustainable growth.
Strategic Approach
Strategic Approach
THE SOLUTION
- Refined, high-impact design that feels unmistakably “Headprint.”
- Clear, two-location booking flows with fewer clicks and better wayfinding.
- Team-first presentation: hover bios, updated headshots, and approachable stylist intros.
- Stylist-match quiz (platform-hosted/embed) exploration to reduce choice overload.
- SEO groundwork: on-page optimization, keyword-aligned headings, and local signals.
- FAQ + Policies to set expectations and cut down pre-booking friction.
- Career page to invite values-aligned talent.
Website Redesign & Development
Website Redesign & Development
THE SOLUTION
THE SOLUTION
The new site transforms traffic into action. It reflects Headprint’s culture—welcoming, artful, and professional—while making it effortless to book the right service at the right location.
Stronger Brand Presence – Visuals, tone, and layout now mirror the studio’s real-life energy and inclusive mission.
Enhanced Client Experience – Visitors can quickly choose Castro or Marina, meet the team, and book with confidence—no guesswork.
A Website That Works
A Website That Works
THE results
“Girl. I can’t even look at my old website. Lol. Who is she.”
“I’m so damn obsessed with our website!!!! Putting out this kind of positive energy and vibes in the world right now is exactly what I need.”
“If you were in San Francisco today I would give you the biggest hug and literally cry in your arms!! I honestly have never seen such excellent work and professionalism! This shit is mind blowing!!”
Immediate Client Engagement & Positive Feedback
Immediate Client Engagement & Positive Feedback
THE results
With ongoing SEO and Google Business Profile updates, Headprint’s next focus is refinement — expanding keyword reach, linking blogs to booking pages, and introducing a stylist-match quiz with optional email capture to boost conversions and client retention.
Future Opportunities & Growth
Future Opportunities & Growth
what's next?
We’re continuing monthly SEO blogging, Google Business updates, and performance tracking through Search Console — ensuring rankings grow, reviews stay active, and every update keeps the site working harder for the brand.
Potential Ongoing Support
Potential Ongoing Support
what's next?
Results After Launch
(May 2025):
- +38% increase in organic clicks
- +40% increase in search impressions
- Started ranking for key local terms like “queer hair salon San Francisco” and “Castro hair salon”
- Average CTR improved to 4.5%, showing stronger engagement with search results
to this
custom Interactive quiz
Ongoing Monthly SEO Optimized Blogs
Headprint Studios, San Francisco California
Teddy
Don't wait, run to meet House of Bettencourt. It's been the most beneficial purchase for my company to date! It's wonderful when Chantel just learns who you are and presents you the world in a website.
its all so beautiful and I'm proud to show off my website !!
