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The Productivity Journal

Headprint Studio

Custom Website design for a Hair Salon

Client Overview

Headprint Studio is a two-location San Francisco salon known for its inclusive, art-forward vibe—think the iconic “Blue Diva” mural, welcoming culture for queer and trans clients and stylists, and a commitment to all-inclusive pricing. With growing team momentum and strong word-of-mouth, owner Teddy Greene needed a website that matched the studio’s personality, simplified booking across locations, and amplified visibility with real SEO.

The previous site was busy and hard to navigate, which created a disconnect between traffic and bookings. Key issues included unclear paths to book per location, scattered pages, minimal SEO, and no career page to support team growth. The brand visuals (murals, headshots, hot-pink accents) weren’t fully leveraged, and new clients didn’t have guidance to choose the right stylist.

The Challenge

to this

from this

We repositioned Headprint Studio online with a high-contrast, personality-rich experience that removes friction and boosts discovery:

  • A bold, brand-true design that spotlights the Blue Diva, the hot-pink house mark, and updated team headshots.

  • Streamlined information architecture so visitors can instantly pick a location and book.

  • SEO foundations across pages to capture high-intent local searches for color, cut, and queer/trans-affirming services.

  • A stylist-match quiz concept and robust FAQ to guide clients to the right fit.

  • A career page to attract aligned stylists and support sustainable growth.

Strategic Approach

Strategic Approach

THE SOLUTION

Built on Squarespace and integrated with Square for online booking, the new site balances aesthetics and performance. Highlights:

  • Refined, high-impact design that feels unmistakably “Headprint.”
  • Clear, two-location booking flows with fewer clicks and better wayfinding.
  • Team-first presentation: hover bios, updated headshots, and approachable stylist intros.
  • Stylist-match quiz (platform-hosted/embed) exploration to reduce choice overload.
  • SEO groundwork: on-page optimization, keyword-aligned headings, and local signals.
  • FAQ + Policies to set expectations and cut down pre-booking friction.
  • Career page to invite values-aligned talent.

Website Redesign & Development

Website Redesign & Development

THE SOLUTION

THE SOLUTION

The new site transforms traffic into action. It reflects Headprint’s culture—welcoming, artful, and professional—while making it effortless to book the right service at the right location.

Stronger Brand Presence – Visuals, tone, and layout now mirror the studio’s real-life energy and inclusive mission.

Enhanced Client Experience – Visitors can quickly choose Castro or Marina, meet the team, and book with confidence—no guesswork.

A Website That Works 

A Website That Works 

THE results

Feedback was instant and emotional—from the DMs to the inbox:

“Girl. I can’t even look at my old website. Lol. Who is she.”

“I’m so damn obsessed with our website!!!! Putting out this kind of positive energy and vibes in the world right now is exactly what I need.”

“If you were in San Francisco today I would give you the biggest hug and literally cry in your arms!! I honestly have never seen such excellent work and professionalism! This shit is mind blowing!!”

Immediate Client Engagement & Positive Feedback

Immediate Client Engagement & Positive Feedback

THE results

With ongoing SEO and Google Business Profile updates, Headprint’s next focus is refinement — expanding keyword reach, linking blogs to booking pages, and introducing a stylist-match quiz with optional email capture to boost conversions and client retention.

Future Opportunities & Growth

Future Opportunities & Growth

what's next?

We’re continuing monthly SEO blogging, Google Business updates, and performance tracking through Search Console — ensuring rankings grow, reviews stay active, and every update keeps the site working harder for the brand.

Potential Ongoing Support

Potential Ongoing Support

what's next?

Results After Launch
(May 2025):

Within three months of relaunching Headprint Studio’s new website with optimized structure and SEO foundations:

  • +38% increase in organic clicks
  • +40% increase in search impressions
  • Started ranking for key local terms like “queer hair salon San Francisco” and “Castro hair salon”
  • Average CTR improved to 4.5%, showing stronger engagement with search results

to this

custom Interactive quiz

Ongoing Monthly SEO Optimized Blogs

Headprint Studios, San Francisco California

Teddy

Don't wait, run to meet House of Bettencourt. It's been the most beneficial purchase for my company to date! It's wonderful when Chantel just learns who you are and presents you the world in a website.

its all so beautiful and I'm proud to show off my website !!

Stop Letting Your DIY Website Hold You Back From Your  Marketing Efforts.