THEO TRIPLIS THERAPY
custom Website design for a therapist
Client Overview
Theodora Triplis is a therapist specializing in perimenopause, life transitions for midlife women, and therapy for trans folks.
She offers a no-nonsense, straight-talking approach to therapy, creating a space for clients who feel misunderstood by traditional mental health professionals.
Theo’s original website, built on GoDaddy, lacked structure, strategy, and clarity. The design felt DIY, the copy was AI-generated without proper prompting, and the site did not fully reflect her unique voice or expertise. Additionally, SEO was non-existent, making it difficult for potential clients to find her online. She needed a site that clearly positioned her as an expert while also showcasing her bold, authentic personality.
The Challenge
to this
from this
We kicked off with a deep-dive strategy session to position Theo as the Bay Area’s go-to therapist for perimenopause and midlife transitions.
Her refined Unique Value Proposition—'Straight-talking therapy for women navigating perimenopause & midlife transitions, because sometimes you need someone who’ll tell it like it is, swear with you, and help you get your shit together'—became the foundation.
We developed a strategic content and marketing roadmap, outlining blog topics, lead magnet ideas, and authority-building efforts. The website structure was reimagined to highlight her expertise, services, and thought leadership.
Strategic Approach
Strategic Approach
THE SOLUTION
Rebuilt on Showit, Theo’s website broke free from GoDaddy’s limitations, embracing a bold, custom design that reflects her personality. We restructured UX for seamless navigation, rewrote AI-generated copy to match her authentic voice, and optimized SEO for better visibility.
Each service offering—was given a dedicated, SEO-optimized service page. A robust blogging strategy, curated resources, and a press page established her authority, making it easier for clients to find and connect with her.
Website Redesign & Development
Website Redesign & Development
THE SOLUTION
THE SOLUTION
Before the redesign, Theo’s website lacked structure, clarity, and a strong brand presence. Now, it’s a fully optimized business tool with bold design and strategic copy that clearly communicates her expertise.
Stronger Brand Presence – Her niche is now well-defined, positioning her as a specialist in perimenopause, midlife transitions, and trans-focused therapy.
Better User Experience – Improved navigation and clear calls to action make it easy for visitors to book a consultation or access resources.
SEO & Visibility – Optimized content and strategic keywords have enhanced her online discoverability, driving long-term growth.
A Website That Works for Her
A Website That Works for Her
THE results
Her revamped online presence has also given her the confidence to expand her business offerings, explore forming a corporation, and start developing workshops and presentations as additional income streams.
A Platform for Growth & Authority
A Platform for Growth & Authority
THE results
With a solid website foundation in place, Theo is now in a prime position to scale her business beyond one-on-one therapy sessions. Some of the next steps include:
Content Strategy Expansion – Utilizing her blog and resources page to build ongoing authority and attract organic traffic.
Workshops & Presentations – Turning her expertise into scalable services, offering educational talks on perimenopause and midlife transitions.
Local & Online Visibility – Leveraging partnerships, guest posts, and potential collaborations to further expand her reach.
Future Opportunities & Growth
Future Opportunities & Growth
what's next?
To ensure continued success, Theo is considering additional support for:
SEO & Blog Writing – Keeping her content optimized and ranking higher in search results.
Website Updates & Optimization – Making strategic updates as her business grows.
Marketing & Visibility – Expanding her presence with targeted outreach, PR opportunities, and lead magnets.
Potential Ongoing Support
Potential Ongoing Support
what's next?
