Web strategist who helps creatives and service providers build websites designed to grow with them. Unlike other designers, I don’t just build for launch—I create strategic, scalable sites that stay valuable long after day one.
HEY FRIEND!
I'm CHANTEL
Caught in the Webflow vs Showit debate? I understand the struggle. As a web designer who’s built client sites on both platforms, I’ve navigated their strengths and limitations firsthand. Let’s break down this comparison category by category, so you can determine which platform truly aligns with your business needs.
Round 1: Design Flexibility
Winner: Tie
Showit offers unparalleled free-form design capability – think Photoshop for your website. You can place elements anywhere without constraints from rows, columns, or grid systems. Want text that follows a custom path? Or unique animations that only appear on mobile? Showit makes it possible.
Webflow takes a different approach with its powerful combination of visual design and code control. While it uses a more structured box model, Webflow offers precise control over every element through its robust styling options. What it lacks in free-form placement, it makes up for with dynamic content capabilities and interaction animations that Showit can’t match.
Both platforms excel at design – they just approach it differently. Showit is better for artistic freedom, while Webflow offers more technical control.
Round 2: User-Friendliness
Winner: Showit
Showit’s interface feels instantly familiar to anyone who’s used Adobe products. Its learning curve is relatively gentle, focusing primarily on design rather than technical elements. Most designers can create a basic site within days of starting.
Webflow’s power comes with complexity. Its interface can overwhelm beginners with terminology like “collections,” “CMS,” and “interactions.” While incredibly powerful once mastered, Webflow requires a significant time investment to learn properly. The platform essentially requires you to understand web development concepts like CSS, even though you’re using a visual interface.
For pure ease of getting started, Showit takes this round.
Round 3: SEO Capabilities
Winner: Webflow
Both platforms offer solid SEO fundamentals, but Webflow edges ahead with its native capabilities. Webflow gives you control over every SEO element without requiring additional tools: meta descriptions, structured data, canonical tags, and more.
Showit has improved its SEO significantly by integrating with WordPress for blogging, which helps with content-driven SEO. However, implementing advanced technical SEO elements often requires workarounds, whereas they’re built directly into Webflow.
For businesses where search visibility is crucial, Webflow’s comprehensive SEO toolkit makes it the stronger choice.
Round 4: Blogging
Winner: Showit
Showit’s WordPress integration gives it a significant advantage here. You get the best of both worlds: Showit’s design freedom for your main site pages and WordPress’s robust blogging functionality. This means better categorization, tagging, and content management capabilities.
Webflow’s CMS is powerful but lacks some of WordPress’s blogging-specific features and extensive plugin ecosystem. While perfectly adequate for most blogs, it doesn’t offer the same depth of blogging capabilities that WordPress (and therefore Showit) provides.
Round 5: E-commerce
Winner: Webflow
If selling products is central to your business, Webflow’s native e-commerce functionality is substantially more robust. It offers product variants, custom checkout flows, integrated tax calculations, and flexible shipping options without requiring third-party tools.
Showit requires integration with services like ThriveCart, Shopify Lite, or Square for e-commerce functionality. While these integrations work well for businesses with limited product offerings, they don’t provide the seamless experience of Webflow’s built-in solution for larger catalogs.
Round 6: Pricing
Winner: Tie
Showit plans range from $24-$39/month, with the most popular blog plan at $39/month. This includes hosting and WordPress blog integration.
Webflow’s site plans start at $14/month, but adding CMS capabilities brings it to $23/month, and e-commerce functionality starts at $42/month. More complex sites often require the Business plan at $39/month plus CMS or e-commerce add-ons.
The pricing comparison is relatively even, with the ideal option depending on your specific site needs. Simple sites are cheaper on Webflow, while more complex sites with blogs may be more cost-effective on Showit.
Round 7: Templates
Winner: Showit
Both platforms offer templates, but Showit’s template marketplace is especially vibrant with designs targeted toward creative entrepreneurs. The templates are highly customizable and designed specifically for visual impact.
Webflow’s templates tend to be more technically impressive but sometimes lack the design-forward aesthetic that Showit templates offer. For businesses where visual branding is paramount, Showit’s template ecosystem provides more immediately appealing options.
Round 8: Customization & Maintenance
Winner: Webflow
Webflow shines when it comes to long-term site growth and maintenance. Its CMS allows for dynamic content that automatically formats to your design, making content updates significantly easier. Need to add 100 portfolio projects? With Webflow, you create one design that populates with all your projects.
Showit requires manual creation of new pages, which offers creative freedom but becomes time-consuming for content-heavy sites. For businesses that anticipate significant growth in content, Webflow’s systematic approach saves considerable time in the long run.
Webflow vs Showit: The Overall Winner
It depends on YOUR business
For photographers, designers, and creative service providers: 👑 Showit takes the crown. The design freedom, WordPress blogging, and creative-focused templates make it ideal for brand-focused businesses.
For web agencies, SaaS companies, and content-heavy businesses: 👑 Webflow is your champion. The advanced interactions, robust CMS, and scalable content management make it the stronger technical choice.
Making Your Final Decision
Ask yourself these questions when deciding on Webflow vs Showit:
- Is unique, free-form design more important than technical functionality?
- Do you prioritize ease of use over powerful features?
- Will your site primarily showcase services, or will you need complex content management?
- How important is native e-commerce functionality to your business?
If you answered yes to #1 and #2, lean toward Showit. If you answered yes to #3 and #4, Webflow might be better for you.
The Bottom Line
The Webflow vs Showit decision ultimately comes down to your priorities. Need a visually stunning site that’s relatively easy to build and maintain? Showit is your platform. Need technical power, complex content management, and room to scale? Webflow deserves your attention.
Not sure which platform is right for your specific situation? Slide into my DMs – I’m happy to give you personalized advice based on your business goals.
Stuck on your website? Download my free Website Strategy Floorplan: Think of this as the foundation for your digital home. Whether you’re starting from scratch or refreshing an existing site, this floorplan will help you plan a website that’s not just pretty—but strategic, functional, and magnetic to your dream clients.
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