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The Productivity Journal

Created by potrace 1.15, written by Peter Selinger 2001-2017

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Founder of House of Bettencourt

MEET CHANTEL

SEO for Service-Based Entrepreneurs: Because You’ve Got Better Things to Do Than Chase Followers

A sleek and professional interior design website mockup showcasing a brand called "Orchard & Alcove." The design features a warm and elegant aesthetic with modern typography, rich colors, and a focus on showcasing services and designer profiles. SEO for service-based entrepreneurs

Struggling to master SEO for your service-based business? You’re not alone. As a service-based entrepreneur, understanding SEO and implementing effective strategies is crucial for your online success. Let’s explore how SEO for service-based entrepreneurs can transform your business from invisible to irresistible. SEO Strategies for Service-Based Entrepreneurs That Actually Work Let’s get real about finding […]

Created by potrace 1.15, written by Peter Selinger 2001-2017

Struggling to master SEO for your service-based business? You’re not alone. As a service-based entrepreneur, understanding SEO and implementing effective strategies is crucial for your online success. Let’s explore how SEO for service-based entrepreneurs can transform your business from invisible to irresistible.

SEO Strategies for Service-Based Entrepreneurs That Actually Work

Let’s get real about finding clients online. If you’re still stuck on the Instagram hamster wheel, watching your content disappear into the void after 24 hours, your service-based business needs a better strategy. As a busy mom and service-based entrepreneur, I needed something that would work even when I couldn’t – that’s where implementing SEO strategies changed everything.

Why Service-Based Entrepreneurs Need a Different SEO Approach

Trust me, I’ve been there. Trying to:

  • Post consistently on social media (while your kid is having a meltdown)
  • Respond to tire-kicker DMs (during precious naptime)
  • Keep up with every new platform (TikTok, I’m looking at you 👀)
  • Create content that disappears faster than my coffee gets cold

Effective SEO Implementation for Service-Based Business Owners

Here’s what made me fall in love with SEO for service-based entrepreneurs: it works while you sleep. No, seriously. While you’re handling client work, managing your household, or actually taking a break (gasp!), your SEO-optimized content is out there attracting your ideal clients.

Service-Based SEO Strategy That Gets Results

As service providers, we’re not selling $27 products that people can impulse-buy from a pretty Instagram post. We need SEO strategies specifically designed for service-based entrepreneurs. This means:

  1. Creating content that showcases expertise
  2. Building trust through strategic SEO
  3. Optimizing for service-focused keywords
  4. Developing authority in your niche

SEO Solutions for Busy Service-Based Business Owners

After years of trial and error (and many late-night Google sessions), here’s what I’ve found works best for implementing SEO as a service-based entrepreneur:

Essential SEO Tasks for Service Providers

Instead of trying to create viral content, focus on:

  • Answering your ideal clients’ search queries
  • Optimizing your service pages strategically
  • Creating valuable, SEO-focused content
  • Building authority in your service niche

Advanced Techniques

Your service pages should:

  • Address specific pain points
  • Show clear solutions
  • Include proof (testimonials, results)
  • Make next steps crystal clear

Why SEO Matters

Here’s why I love SEO as a busy mom and service-based business owner:

  • Once it’s done, it keeps working
  • It brings you clients who are actually looking for what you offer
  • You can batch create content when you have time
  • It builds momentum over time
  • No need to be “on” 24/7

Implementing SEO

Look, as service-based entrepreneurs, our time is literally money. We can’t waste hours on platforms that don’t bring results. A solid SEO strategy might take longer to show results than a viral reel, but those results last longer and bring better-qualified leads.

Want to get started with SEO-optimized blog posts? Grab my free SEO-Ready Blog Template – it’s the exact framework I use to help service-based entrepreneurs create posts that rank and convert. No more staring at blank screens or wondering if you’re doing it right!

DOWNLOAD YOUR FREE SEO BLOG TEMPLATE


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Ways you can work with me:

✍️ Download my free Website Project Planner

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🌶️ Book your VIP Design Day

REVIEWS

CANDLES + HAIRDRESSER, MO + CO, CALIFORNIA UNITED STATES

Chantel is amazing! I needed an expert in all things website design, and she delivered above and beyond. As a multifaceted professional, I required two websites – one for selling my hand-poured candles and another for my main profession as a hairstylist. She also created a brand board and logos for me. For my candle website, she taught me how to use Shopify and customized everything to my liking. She sent me videos and tutorials to help me understand how to use and make changes moving forward. Honestly, I couldn’t have imagined working with a better website designer. She's so fun and kind.

MORGAN MORRELL

I feel really lucky to have been connected with her.

artist & coach, AUSTIN TEXAS


"She’s also a patient and kind collaborator — which I think is key on major projects like launching a website/shop. She’ll take your hand and walk you through the process from start to finish. "

UMA SANGHVI

If you’re looking for a Shopify wizard to make your website dreams come true, Chantel is your woman.

GEORGETOWN GENERAL SURGERY, ONTARIO, CANADA

Chantel was extremely pleasant and easy to communicate with. She was very quick to respond and to turnaround work products. We needed a website for a medical practice, which was a bit outside her normal clientele, but Chantel went above and beyond to ensure we were happy with the finished product. Overall a 10/10 experience.

MATTHEW MOSSELER

The platforms and processes she used were very streamlined and efficient, which made our lives easier.

executive coach, SAN FRANCISCO

You gave me some great options. The placeholder photographs you found were particularly helpful in making sure I ended up with the right images for my brand.
I would absolutely recommend you to coach friends looking to put together their website!

cammie dunaway

Very responsive to my comments and incredibly fast!

Let’s get your website reflecting where you are in business, and not where you were.