If you’ve been eyeing Showit for your next website but wondering, “Is Showit good for SEO?” — you’re not alone. Showit is known for its drag-and-drop flexibility and stunning visual design, but it often gets side-eyed when people start thinking about search rankings.
Let’s break it down: yes, Showit can be great for SEO — if you use it the right way. Like any platform, it depends more on how you build the site than the platform itself.
As a web designer who works primarily with service-based businesses using Showit and Squarespace, I’ve seen plenty of Showit sites rank well on Google. Here’s what you need to know if you’re trying to choose the right platform — and want to actually be found online.
How Showit Handles SEO Basics
Showit uses a WordPress blog on the backend — which is great news. Why? Because WordPress is known for being one of the most SEO-friendly platforms out there. All of your blog content lives on WordPress, meaning you get access to:
- SEO plugins like Yoast or Rank Math
- Clean permalink structures
- Image alt text support
- Fast indexing via Google Search Console
Meanwhile, your actual pages — homepage, about, services, etc. — are designed in Showit itself. These pages are also crawlable by Google and allow full customization of SEO fields like:
- Meta titles and descriptions
- H1-H6 headings
- Alt text on images
- Page URLs
- Mobile-responsive design (with full control)
In other words: all the SEO essentials are there. You just have to use them correctly.
Why Some People Think Showit Is Bad for SEO
This usually comes from one of two things:
- They don’t fill out their SEO settings — like meta descriptions, alt text, or proper heading structure.
- They build purely for aesthetics — without considering user journey, content hierarchy, or keyword strategy.
Because Showit gives you so much design freedom, it’s easy to go off track if you’re not intentional. You might design beautiful text in a canvas that’s actually just an image — which Google can’t read. Or you might forget to tag things properly with H2s and H3s.
That’s not a Showit issue. That’s a strategy issue.
SEO Strengths of Showit (When Used Well)
Here’s where Showit shines for SEO-conscious business owners:
- Seamless WordPress blog integration for long-term content growth
- Custom page structure and design flexibility without code
- Mobile and desktop versions designed independently for a better experience
- Fast loading times with the right image compression and layout practices
- Freedom to optimize every page manually (no locked fields or forced templates)
If you’re blogging regularly, optimizing your images, writing strong meta descriptions, and planning your content around search intent — Showit can absolutely support you in ranking.
Where You’ll Need to Be More Proactive
There are a few things Showit doesn’t automate for you:
- You’ll need to manually connect your site to Google Search Console and Google Analytics
- SEO tools aren’t built-in (you’ll use WordPress plugins on the blog side)
- Schema markup and advanced technical SEO might require custom code
- You’ll need to be strategic about heading tags and canvas organization for accessibility and readability
If you’re working with a designer (hi!), we’ll make sure these are set up for you. But if you’re DIYing, you’ll want to make sure you have a checklist to follow.
So… Is Showit Good for SEO?
Yes — but only if you use it with strategy. Showit gives you the flexibility and creative control that many business owners want, especially if you’re building a visually-driven brand. And when paired with smart SEO practices, it’s more than capable of helping you rank and convert.
If you’re writing blogs consistently, optimizing your pages for search, and creating a clear user journey — Showit absolutely holds its own against other platforms.
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