LYLA'S HOUSE
Custom Website design for a Coffee Shop
Client Overview
Lyla’s House is a beloved café in Georgetown, Ontario, known for its curated coffee experience, warm ambiance, and growing retail offerings. As the business expanded, owner Alex envisioned a more refined digital presence—one that would not only showcase coffee and café culture but also support a new wine club, e-commerce, and catering services.
Lyla’s original website was outdated, lacking e-commerce functionality, proper event booking, and an organized catering system. Everything—from catering requests to event scheduling—was handled manually over email, leading to inefficiencies and lost opportunities.
Additionally, SEO was limited to brand name searches, making it harder for new customers to discover Lyla’s House organically. With plans to introduce wine sales, an exclusive wine club, and a curated retail experience, a modern website was needed to support this growth.
The Challenge
to this
from this
We started with a deep-dive strategy session to align the website with its evolving business model—curated retail, wine experiences, and seamless catering.
The strategy focused on key growth priorities, including expanding e-commerce, streamlining event and catering bookings, and improving search visibility. We evaluated multiple platforms—WooCommerce, Shopify, and Showit—to determine the best fit for integrating with the existing Square POS system.
SEO efforts were also a priority, focusing on ranking for "Georgetown café", "coffee shop in Georgetown", and other industry-specific keywords beyond just “Lyla’s House.”
Strategic Approach
Strategic Approach
THE SOLUTION
For the website redesign and development, Showit with Square integration was selected to ensure seamless functionality while allowing Alex to continue using his in-house Square POS system.
The new site introduced a streamlined online store, making it easy for customers to purchase merchandise, branded in-house products, and, eventually, wine—all while staying fully synced with in-store inventory. Catering requests were automated, eliminating back-and-forth emails with an intuitive online booking system. Event inquiries were simplified, giving customers an effortless way to book private gatherings.
Additionally, UX and SEO improvements were implemented, with strategic keyword placement and technical enhancements to improve search discoverability and attract more local customers.
Website Redesign & Development
Website Redesign & Development
THE SOLUTION
THE SOLUTION
Before the redesign, Lyla’s House struggled with manual event and catering bookings, and e-commerce wasn’t even an option.
Now, the website actively supports business growth. Operations are more streamlined, with automated catering and event booking systems reducing the time spent on manual inquiries. Customers can now browse and purchase online, setting Lyla’s House up for long-term retail expansion.
The site is also built for scalability, allowing Alex to easily add new products as the business evolves.
A Website That Works
A Website That Works
THE results
The website now ranks for high-intent local search terms, such as “Georgetown café” and “Lyla’s House menu,” bringing in new customers. Over the first month, the site generated 233 clicks and 2.17K impressions, with a 10.7% click-through rate (CTR) and an average position of 4.3, demonstrating strong early traction.
Most importantly, non-branded search queries are now leading potential customers to the website, rather than just people searching for “Lyla’s House” directly.
A Platform for Growth & Authority
A Platform for Growth & Authority
THE results
With a strong digital foundation in place, Lyla’s House is primed for further growth.
Expanding online retail is a major focus, with plans to introduce more in-house branded products, pantry items, and curated wine selections.
Continued local SEO efforts will help capture more searches related to cafés, wine experiences, and specialty catering. Additionally, enhancing customer engagement through promotions, special events, and seasonal offerings will help drive traffic and increase sales.
Future Opportunities & Growth
Future Opportunities & Growth
what's next?
To maintain momentum, Alex is considering monthly SEO optimization to keep rankings strong, ongoing website maintenance to support business growth, and targeted marketing campaigns to boost online wine sales and event bookings.
With these next steps, Lyla’s House is well-positioned to scale both its online and in-person customer experience.
Potential Ongoing Support
Potential Ongoing Support
what's next?
