Web strategist who helps creatives and service providers build websites designed to grow with them. Unlike other designers, I don’t just build for launch—I create strategic, scalable sites that stay valuable long after day one.
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When was the last time you updated your Google Business Profile? If you’re drawing a blank, you’re probably missing out on potential customers. Learning to update Google Business Profile regularly isn’t just good practice – it’s essential for staying visible in your local market.
Why You Need to Update Google Business Profile More Often
Think about how often your business changes – new photos, updated hours, seasonal offers, fresh reviews. Your Google Business Profile should reflect all of these changes. Every time you update Google Business Profile, you’re sending signals to both potential customers and search engines that your business is active and reliable.
The Real Impact of Regular Google Business Profile Updates
Let’s get real about what happens when you don’t update your profile:
- Customers see outdated information
- Search engines question your relevancy
- Competitors appear more active and engaged
- You miss opportunities to showcase new offerings
Essential Monthly Updates for Your Google Business Profile
Here’s what you should focus on each month to keep your profile fresh and engaging:
- Review and refresh your business description to reflect any changes or new offerings
- Check and verify all contact information is current
- Add new photos of your recent work or business space
- Respond to all reviews – both positive and negative
- Monitor and answer any customer questions in Q&A
- Post updates about your business, special offers, or upcoming changes
- Verify your hours are correct, including any holiday changes
Make Your Updates Count
When you update Google Business Profile, focus on providing value:
- Share authentic, recent photos
- Write clear, informative posts
- Respond thoughtfully to reviews
- Keep information accurate and current
Common Mistakes to Avoid
- Letting reviews go unanswered (yes even bad ones)
- Using outdated photos
- Neglecting to update holiday hours
- Missing opportunities to post updates
- Forgetting to verify information regularly
The Five-Minute Daily Check
Make it a habit to quickly check and update your profile daily:
- Review notifications
- Respond to any new reviews
- Check for questions
- Consider if anything needs updating
- Add a photo or post if relevant
Creating an Update Schedule That Works
The key to maintaining your Google Business Profile is consistency. Setting aside just 30 minutes each month to review and update your profile can make a significant difference in your local visibility. Think of it as a monthly business check-up – it’s preventative maintenance for your online presence.
Ready to Take Action?
Starting today, commit to regularly updating your Google Business Profile. Even small, consistent updates can make a big difference in your local visibility.
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