Web strategist who helps creatives and service providers build websites designed to grow with them. Unlike other designers, I don’t just build for launch—I create strategic, scalable sites that stay valuable long after day one.
OH HEY!! I'M CHANTEL
Let’s get real about social media for a second. I gave up posting regularly on Instagram for two big reasons: it was seriously affecting my mental health, and more importantly – my ideal clients weren’t even there. Instead, I discovered something better: the power of blogging, SEO, and Pinterest working together to drive consistent traffic to my website.
Listen, I get it. You’re probably thinking “another platform to manage?” But here’s the thing – Pinterest isn’t like other social media platforms. It’s a search engine disguised as a pretty picture platform. Your pins can continue driving traffic months (even years) after you post them. Try getting that kind of longevity from an Instagram post.
Here’s what made Pinterest manageable for me: I focused on creating valuable blog posts first. Once you have great blog content, creating Pinterest pins becomes so much easier because you already have the valuable content to share. It’s a win-win: your blog helps with SEO, and Pinterest drives even more traffic to that content.
If you’re new to Pinterest, start by creating a business account. This gives you access to analytics, ads, and other business features. Fill out your profile completely, including a profile picture, bio, and website link. Create a few boards related to your niche and start pinning relevant content.
Here’s where the magic happens. To use Pinterest to drive consistent traffic, you need a strategy:
Want to know what keywords to use? Here’s my trick: go to Pinterest and start typing what you want to be found for. Those recommended searches that pop up? That’s gold – those are actual terms people are searching for. Use these keywords in your:
Remember: your title and description should naturally incorporate these keywords. Don’t just stuff them in – make them flow.
The beauty of using Pinterest to drive traffic is that it’s a long-term strategy. Unlike other platforms where your content disappears into the void after 24 hours, Pinterest keeps working for you.
Think of it this way: every pin you create is like a little digital employee, working 24/7 to bring traffic to your website. The more (quality) pins you have out there, the more traffic you can generate.
FYI I’m not the expert at this, but someone I HIGHLY recommend is Meagan Williamson! Go binge her stuff!!
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