Created by potrace 1.15, written by Peter Selinger 2001-2017

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Founder of House of Bettencourt

MEET CHANTEL

Creating a Content Calendar for Your Business

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Struggling to keep track of your business goals, social media posts, and upcoming launches? A content calendar might be the game-changer you’ve been looking for. Why a Content Calendar is Your New Best Friend Having a content calendar for your business isn’t just about remembering to post on Instagram every day (though that’s important too!). […]

Created by potrace 1.15, written by Peter Selinger 2001-2017

Struggling to keep track of your business goals, social media posts, and upcoming launches? A content calendar might be the game-changer you’ve been looking for.

Why a Content Calendar is Your New Best Friend

Having a content calendar for your business isn’t just about remembering to post on Instagram every day (though that’s important too!). It’s about creating a roadmap for your entire business strategy. Here’s why it’s crucial:

  • Big Picture Planning: Map out your business goals for the quarter and year.
  • Launch Tracking: Keep tabs on what you’re launching and when.
  • Multi-Platform Management: Coordinate posts across Instagram, Facebook, Pinterest, blogs, newsletters, and events.
  • Stress Reduction: Say goodbye to the “What do I need to do today?” headache.

As a mom entrepreneur myself, being ahead of schedule (when I can be, let’s be real) is a lifesaver. It helps me answer those crucial questions:

  • What do I need to do?
  • What did last month look like?
  • What does the next couple of months look like?

What’s Included in My Content Calendar

I’ve created a content calendar that’s been a game-changer for my business, and I want to share it with you. Here’s what you’ll find:

  • Monthly overview
  • Weekly breakdowns
  • Space for social media posts across platforms
  • Blog and newsletter planning
  • Event tracking
  • Goal setting and review sections

Want to take a peek? Click here to check out my content calendar template

How to Use This Calendar to Supercharge Your Business

  1. Start with the Big Picture: Fill in your quarterly and yearly goals.
  2. Plan Your Launches: Mark important dates for product or service launches.
  3. Schedule Regular Content: Plan your social media posts, blog topics, and newsletter themes.
  4. Track Events: Note any important industry events, holidays, or personal commitments.
  5. Review and Adjust: At the end of each month, review what worked and what didn’t. Adjust your strategy accordingly.

The Mom Entrepreneur’s Secret Weapon

Let’s face it, as mom entrepreneurs, we’re juggling a lot. A content calendar isn’t just a nice-to-have, it’s a must-have. It allows us to batch our work when we have the time (naptime, anyone?) and ensures we stay consistent even during those weeks when life gets extra chaotic.

Ready to Get Organized?

Grab my content calendar template and start mapping out your business success. No more flying by the seat of your pants – it’s time to take control of your content and your business strategy.

Have questions about using the calendar? Want to share how it’s working for you? Slide into my Instagram DMs – I’d love to hear from you!

Now, go forth and conquer your content. Your future, less-stressed self will thank you!


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REVIEWS

CANDLES + HAIRDRESSER, MO + CO, CALIFORNIA UNITED STATES

Chantel is amazing! I needed an expert in all things website design, and she delivered above and beyond. As a multifaceted professional, I required two websites – one for selling my hand-poured candles and another for my main profession as a hairstylist. She also created a brand board and logos for me. For my candle website, she taught me how to use Shopify and customized everything to my liking. She sent me videos and tutorials to help me understand how to use and make changes moving forward. Honestly, I couldn’t have imagined working with a better website designer. She's so fun and kind.

MORGAN MORRELL

I feel really lucky to have been connected with her.

artist & coach, AUSTIN TEXAS


"She’s also a patient and kind collaborator — which I think is key on major projects like launching a website/shop. She’ll take your hand and walk you through the process from start to finish. "

UMA SANGHVI

If you’re looking for a Shopify wizard to make your website dreams come true, Chantel is your woman.

GEORGETOWN GENERAL SURGERY, ONTARIO, CANADA

Chantel was extremely pleasant and easy to communicate with. She was very quick to respond and to turnaround work products. We needed a website for a medical practice, which was a bit outside her normal clientele, but Chantel went above and beyond to ensure we were happy with the finished product. Overall a 10/10 experience.

MATTHEW MOSSELER

The platforms and processes she used were very streamlined and efficient, which made our lives easier.

executive coach, SAN FRANCISCO

You gave me some great options. The placeholder photographs you found were particularly helpful in making sure I ended up with the right images for my brand.
I would absolutely recommend you to coach friends looking to put together their website!

cammie dunaway

Very responsive to my comments and incredibly fast!

Let’s get your website reflecting where you are in business, and not where you were.