Let’s get real for a second about alternative marketing strategies for business. You know that endless Instagram hustle? The one where you’re constantly crafting the perfect post, hunting for the ideal image, concocting clever captions, and engaging 24/7? Yeah, I got tired of that real quick. Especially when it landed me exactly ONE lead for my service-based business over YEARS. It was time to explore some alternative marketing strategies that actually work.
(Side note: For my art biz? Instagram’s still my jam. But that’s a whole other story.)
5 Alternative Marketing Strategies for Business Success
So, mid-August, I took a REAL HARD LOOK 🍆 at my business. I needed alternative marketing strategies that worked for my business AND my sanity. Here’s what I cooked up:
[Insert an image here of a person working on a computer or a collage of the different strategies mentioned below]
- SEO-Optimized Blogs: Your New Marketing BFF I dove into keyword research, but with a twist. I looked at what my target audience might be searching for now AND in the coming months. Pro tip: Check your calendar and think seasonal!
- Pinterest: The Traffic Goldmine I’ve been pinning almost daily – a mix of my blogs and other business-related content. The traffic to my website? Chef’s kiss. Also, I’m not a Pinterest guru, but I have a person if you’re looking 👀
- Good Old-Fashioned Networking It’s not necessarily my favorite alternative marketing strategy, and while the jury’s still out on this one, I HAVE been hitting up more events and engaging with my community. Heck, I even landed a lead from a casual chat with a mom at a coffee shop. PLEASE KEEP IT NATURAL WHEN TALKING WITH REGULAR HUMANS.
- Facebook Groups: The Underdog It’s not as easy as it used to be, but it’s worth a shot. Personalized messages work wonders, or have a ready-to-go response in your notes app. Just remember: B2B and B2C strategies differ wildly here.
- Online Directories: The Unsung Heroes of Alternative Marketing This is HUGE. We’re talking 80% of my clients huge. Get your business listed on relevant directories. It’s a goldmine for people finding you AND it boosts your SEO. Oh, and while you’re at it, polish up that Google Business Profile. Trust me on this one.
The Secret Sauce of Alternative Marketing Strategies: A Killer Website
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But here’s the kicker – the piece that ties all these alternative marketing strategies together:
MY WEBSITE IS FUCKIN’ OPTIMIZED.
All these efforts? They lead people to my website. And when they land there, it’s showtime. My site screams credibility, it’s a breeze to navigate, the copy is sharp, the visuals are on point, and booking? Easier than ordering pizza. (I’m serious on this one, I can send you a list of pizza shops near me where their website is brutal LOL)
Here’s the deal: You can put all the alternative marketing strategies in the world out there, but if your website doesn’t seal the deal? You’re leaving money on the table.
Your Next Move: Optimize Your Alternative Marketing Strategy (and Your Website)
Take a hard look at your strategy. Is it working for you, or are you working for it? And more importantly, when people find you online (because they will), what are they seeing?
Remember, it’s not just about getting eyes on your business. It’s about turning those eyes into paying clients. And a kickass website? That’s your 24/7 salesperson.
Ready to make sure your website isn’t c*ck blocking you from your clients? Download “The Ruthless Client’s-Eye View Website Checklist”
So, what’s your next move in alternative marketing for your business? I’m curious: Which item on this checklist surprised you the most? Slide into my DMs and let me know – I read every message!
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