Web strategist who helps creatives and service providers build websites designed to grow with them. Unlike other designers, I don’t just build for launch—I create strategic, scalable sites that stay valuable long after day one.
OH HEY!! I'M CHANTEL
If you’ve ever stared at a blinking cursor wondering how to start your blog, you’ve probably thought: Can’t ChatGPT just do this for me?
The short answer? Yes — but not in the way you might think.
Using ChatGPT to write blog posts can absolutely make your life easier. It can help you brainstorm, outline, structure, and speed things up. But handing over your content entirely to AI without any edits or strategy? That’s where things get messy, especially if you’re trying to build real connection and visibility online.
Let’s break down how to actually use ChatGPT to write blog posts that are helpful, authentic, and strategic — without sounding like every other AI-generated article on the internet.
What ChatGPT Is Great At When It Comes to Blog Writing
Think of ChatGPT as your brainstorming partner — not your ghostwriter. When used well, it’s a tool that helps you:
- Generate blog post topic ideas based on your niche
- Create outlines with logical flow
- Rewrite or simplify sections you’re stuck on
- Speed up writing when you already know what you want to say
- Draft headlines, meta descriptions, and SEO-friendly intros
For busy service-based business owners, this can save hours. You still get to lead with your ideas and strategy — ChatGPT just helps you get the words out faster.
Where ChatGPT Can Go Wrong (and What to Watch For)
While ChatGPT is great for speed, it doesn’t know your tone, your story, your audience, or your exact positioning — unless you tell it.
Here are a few things to look out for:
- Generic writing: AI often uses bland, overused phrases like “in today’s fast-paced world” or “now more than ever.” These need to be edited or deleted to sound human.
- Fluff and filler: The content might technically make sense, but it often lacks depth, real examples, or strong opinion. That’s what you bring.
- SEO gaps: AI won’t always insert keywords naturally or optimize for search without being prompted. You’ll need to check meta descriptions, headers, and keyword usage yourself.
If you’re using ChatGPT to write blog posts, plan on spending at least 15–30 minutes editing, rewriting, and adding your unique voice and expertise to the draft.
How I Use ChatGPT in My Blogging Process
Here’s what my workflow often looks like:
- I start with a blog title or topic idea (usually SEO-focused).
- I ask ChatGPT to help me outline the post.
- I’ll draft a few sections with its help — but only using my own voice and real client examples.
- I use it to help rephrase things if I’m feeling stuck.
- I always review and optimize the final post manually for SEO and tone.
I also use it to create content extensions — like turning my blog into an Instagram caption, email newsletter intro, or a few Pinterest titles. It’s honestly a huge time-saver when used with your own creative brain.
Can You Rank with AI-Written Blog Posts?
Google has confirmed it doesn’t penalize AI-generated content as long as it’s helpful, original, and high quality. So yes, you can absolutely rank — if the blog is strategic, valuable, and edited for humans.
That means:
- You’ve included relevant keywords naturally
- You’re answering real search intent
- You’re not just repeating generic info — you’re adding your take
If you’re writing blog posts to build long-term visibility and attract clients via search, ChatGPT can be part of your strategy — but it shouldn’t be the whole thing.
So, Should You Use ChatGPT to Write Blog Posts?
Yes — as long as you’re using it as a support tool, not a total replacement for your voice, experience, or expertise.
AI can help you write faster, brainstorm smarter, and break through creative blocks. But your audience still wants to hear from you. The nuance, examples, tone, and empathy that make your content memorable? That’s human work.
If you’ve been struggling to keep up with blog content, using ChatGPT the right way could be your new secret weapon — especially when paired with a solid SEO plan and a repurposing strategy.
Want help building that system so you can blog consistently without burnout? That’s what we do inside the Slow Burn Blog Writing Club.
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