Web strategist who helps creatives and service providers build websites designed to grow with them. Unlike other designers, I don’t just build for launch—I create strategic, scalable sites that stay valuable long after day one.
OH HEY!! I'M CHANTEL
Summer can be the perfect time to reset, recharge, and not be glued to your phone 24/7. But if you’re a business owner, that voice in your head might be saying, “If I slow down, I’ll lose momentum.” That’s where low-lift visibility tactics come in.
Staying visible doesn’t have to mean doing the most. You don’t need to show up on every platform, write a million posts, or launch a new offer to stay top of mind. You just need a handful of smart, repeatable strategies that keep your business in motion while you live your life.
If you’re craving a more relaxed pace this season, here are my favorite low-lift visibility tactics ways to help you show up — without burning out.
Repurpose Your Blog Posts
One of the easiest ways to stay visible with less effort? Repurpose content you’ve already created. If you have a blog post that’s been sitting on your site since spring, now’s the time to bring it back to life.
You can pull out a few tips for a carousel, turn the intro into a Reel script, write a short version for Threads or LinkedIn, or link to it in a fresh email. You can even pin the original blog to Pinterest and get fresh eyes on your site while you’re at the beach.
This is why I love blogging — it’s the content gift that keeps on giving. And if you’re not blogging yet, now’s a great time to start (shameless plug: the Slow Burn Blog Writing Club helps you do just that).
Use a “One Post, Three Places” Rule
This tactic is a summer lifesaver. Every time you write a piece of content, plan to share it in at least three places. That could be:
- An Instagram caption
- A story
- A newsletter snippet
Or:
- A LinkedIn post
- A blog
- A short email tip
You don’t need to reinvent the wheel. You just need to show up more than once. People need to see your message more than once before it sticks — and repeating yourself across platforms is not annoying, it’s smart marketing.
Re-Share Testimonials and Case Studies
Social proof goes a long way, and it’s one of the easiest things to share. If a client said something kind in an email, on a feedback form, or during a call, you’ve got content.
You can screenshot it and post it with a thank-you note, turn it into a graphic, or tell a mini story about what the client was struggling with and how you helped. These kinds of posts remind people what you do, who you help, and what it looks like to work with you — without needing to create brand-new content from scratch.
Bonus: You can schedule these in advance and have a bank of pre-written testimonials ready to go all summer.
Batch Your CTAs and Keep Them Simple
Sometimes the hardest part of content is knowing what to say at the end. If you batch a few call-to-action blurbs in advance, you can copy and paste them into your posts without having to rewrite the wheel.
Examples:
- Want to work together this summer? I’ve got space for one Website in a Week → [insert link]
- Not ready to hire? Grab one of my free resources and start small → [insert link]
- I offer VIP Design Days if you want to get your website up and running in just one day → [insert link]
This way, you always have a clear next step to share, even if you’re just posting from your phone while waiting in line for gelato.
Choose a “Low-Energy” Platform to Focus On
You don’t need to be everywhere. Choose one platform that feels low-stakes and consistent for you. For some people, that’s email. For others, it’s Pinterest. Maybe it’s Threads because the pressure feels way lower than Instagram right now.
Pick the place where you feel like you can show up as yourself — then stick with that one thing for the summer. A little consistency goes further than showing up everywhere once and disappearing for weeks.
Low Lift Visibility Doesn’t Have to Be Loud or Exhausting
You can grow your business without being in launch mode, without posting every day, and without running yourself into the ground. The key is using visibility tactics that work for your energy and your goals.
If you’ve been waiting for permission to slow down but still want to stay in front of your audience — this is it. Low-lift visibility is real, and it’s sustainable.
And if you want a space to stay accountable this summer with content you can repurpose and reuse? That’s what the Slow Burn Blog Writing Club was made for.
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