You’ve probably heard the whispers:
“Blogging is dead.”
“No one reads blogs anymore.”
“Just post on social.”
But here’s the truth — blogging isn’t dead. It’s just evolved.
And if you run a service-based business in 2025, blogging is still one of the most sustainable and strategic ways to get seen, build trust, and book more clients.
Let’s break it down.
First: Where Did the “Blogging Is Dead” Myth Even Come From?
This myth usually comes from two places:
- People who never had a content strategy to begin with
- People who expect immediate results and give up too soon
Blogging isn’t about going viral.
It’s about visibility that compounds over time.
Think of your blog like your business’s long game. While social media might get eyes on you for 24 hours (if you’re lucky), a blog post you write today can still bring in clients six months — or even six years — from now. If that’s dead, I don’t want to be alive 😏.
So… Who Should Still Be Blogging?
If you’re a service-based business owner — think therapists, sleep consultants, designers, coaches, wedding vendors, and everyone in between — blogging is made for you.
Here’s why:
1. Google Is Still King
People aren’t just scrolling anymore — they’re searching.
They’re typing in things like:
- “Pediatric sleep consultant near me”
- “How to tell if my toddler is overtired”
- “Affordable wedding painter Toronto”
- “Branding vs logo for small business”
Guess who shows up? The folks who’ve taken the time to write about it.
2. It Builds Trust Before the Inquiry
Your blog acts like your pre-consult sales call.
It tells people what you do, who you help, and what you know — before they ever hop on a Zoom.
For service-based businesses, where connection and credibility matter? Blogging is your secret weapon.
3. It Helps You Repurpose Without Burning Out
You don’t need to come up with something new for every platform.
One blog post =
→ 3 Instagram captions
→ A newsletter
→ A Reel script
→ A Pinterest Pin
→ A highlight in your Link in Bio
More visibility, less stress.
SEO results from my client:
What Blogging Looks Like in 2025 (Spoiler: It’s Not the 2010s Anymore)
Let’s be real:
No one’s reading your 2,500-word thought piece on “My Journey to Becoming a Business Owner” unless it’s connected to what they need.
Here’s what works now:
- Shorter, punchier posts (500–800 words)
- SEO keywords baked in naturally (not stuffed like a turkey)
- Clear takeaways that serve your audience
- Your actual voice — no need to sound like a robot or a corporate blog from 2009
I always tell clients: Blog like you talk in client DMs. That’s the energy that connects.
Don’t Know What to Write? Start Here.
If you’re thinking, “Cool, but what do I even say?” — you’re not alone. Here are a few prompts I give service-based business owners to get started:
- Answer a question you get all the time (yes, even the “small” ones)
- Share 3 things to look for when hiring someone in your field
- Walk through a recent client win (what they needed + how you helped)
- Break down a trend or industry myth (like this one 👋)
The goal? Be helpful, be human, and make it easy for someone to say, “This is exactly who I need.”
The Bottom Line: Blogging Isn’t Dead. It’s Just Smarter Now.
In 2025, you don’t need to blog every week.
You don’t need to be a copywriter.
You don’t need to be perfect.
But if you’re running a service-based business and want a way to show up online without dancing on Reels every day — blogging is still one of the best ways to do it.
Because your people? They’re Googling.
And your website? It should be ready to greet them.
Need help getting your blog strategy off the ground?
My Slow Burn Blog Writing Club is the low-pressure way to build your content (and your visibility) this summer — with weekly prompts, SEO tips, and chill accountability.
Join the club →
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