Let’s get real about social media for a second. I gave up posting regularly on Instagram for two big reasons: it was seriously affecting my mental health, and more importantly – my ideal clients weren’t even there. Instead, I discovered something better: the power of blogging, SEO, and Pinterest working together to drive consistent traffic to my website.
Why Pinterest is Your Website’s Best Friend
Listen, I get it. You’re probably thinking “another platform to manage?” But here’s the thing – Pinterest isn’t like other social media platforms. It’s a search engine disguised as a pretty picture platform. Your pins can continue driving traffic months (even years) after you post them. Try getting that kind of longevity from an Instagram post.
The Winning Blog-to-Pinterest Strategy
Here’s what made Pinterest manageable for me: I focused on creating valuable blog posts first. Once you have great blog content, creating Pinterest pins becomes so much easier because you already have the valuable content to share. It’s a win-win: your blog helps with SEO, and Pinterest drives even more traffic to that content.
Getting Started with Pinterest for Business
If you’re new to Pinterest, start by creating a business account. This gives you access to analytics, ads, and other business features. Fill out your profile completely, including a profile picture, bio, and website link. Create a few boards related to your niche and start pinning relevant content.
Strategic Pinning for Consistent Traffic
Here’s where the magic happens. To use Pinterest to drive consistent traffic, you need a strategy:
- Start Realistically: Don’t overwhelm yourself trying to pin daily right away. Start with 3-5 pins per week and build up to daily pinning as you get comfortable. Consistency beats sporadic bursts of activity every time.
- Work Smarter, Not Harder: Use AI tools like ChatGPT or Claude.ai to help craft engaging pin descriptions and titles. These tools can help you generate multiple variations quickly, making it easier to test what works best with your audience. Just remember to add your personal touch to keep it authentic.
- Create Multiple Pins for Each Blog Post: One blog post can spawn 5-10 different pin designs. Different titles, different images, same great content.
- Pin to Relevant Boards First: Start by pinning to your most relevant board. This tells Pinterest what your pin is about. Then sprinkle it to other related boards over time.
- Optimize for Click-Throughs: Make sure your pins are eye-catching and your titles make people want to click. Use a call-to-action in your description.
Keyword Research for Pinterest Success
Want to know what keywords to use? Here’s my trick: go to Pinterest and start typing what you want to be found for. Those recommended searches that pop up? That’s gold – those are actual terms people are searching for. Use these keywords in your:
- Pin titles
- Pin descriptions
- Board names
- Board descriptions
Remember: your title and description should naturally incorporate these keywords. Don’t just stuff them in – make them flow.
Leveraging the Power of Pinterest
The beauty of using Pinterest to drive traffic is that it’s a long-term strategy. Unlike other platforms where your content disappears into the void after 24 hours, Pinterest keeps working for you.
Think of it this way: every pin you create is like a little digital employee, working 24/7 to bring traffic to your website. The more (quality) pins you have out there, the more traffic you can generate.
FYI I’m not the expert at this, but someone I HIGHLY recommend is Meagan Williamson! Go binge her stuff!!
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