When Chazzly first came to me, she was bursting with excitement about diving into the world of live wedding painting. But, she confessed, she felt a bit like a lost artist wandering through the digital maze when it came to setting up her website.
The Initial Challenges
She wasn’t quite sure where to begin – what pages to include, what to say, or even how to bring her vibrant painting style to life on a webpage. Despite her talent with a brush and palette, she found herself struggling to showcase her artistry and professionalism in the digital realm.
Here are 4 key areas we focused on to help Chazzly develop a professional and functional website while planning her journey as a live wedding painter, empowering her to confidently run her business and direct clients to her website:
1. Planning the Customer Journey
We mapped out Chazzly’s business and website from her clients’ perspective. This ensured that when a client landed on her website, they immediately understood her services, clientele, and booking process, making it easy for them to navigate and make informed decisions.
To achieve this, we developed a clear and intuitive navigation structure, highlighting key information such as her portfolio, pricing, process, and contact details. By putting herself in her client’s shoes, Chazzly was able to create a website that effectively guided potential clients through their journey, from initial interest to booking her services.
2. Refining Processes and Backend Operations
Together, we fine-tuned every aspect of her business operations, from client booking stages to pricing structures and contract details. We ensured clarity and transparency, streamlining her processes to provide a seamless experience for her clients.
We identified pain points in her existing processes and worked to address them, making adjustments to improve efficiency and effectiveness. By optimizing her backend operations, Chazzly was able to focus more of her time and energy on delivering exceptional service to her clients, rather than getting bogged down in administrative tasks.
3. Tailoring the Website to Her Target Audience
By understanding her target audience, we crafted a strategic website that not only showcased Chazzly’s skills but also made it effortless for clients to access information and book her services. This cemented her professionalism and built trust with potential clients, making her the obvious choice for their wedding painting needs.
We conducted thorough research into her target market, identifying their needs, preferences, and pain points. Armed with this information, we were able to design a website that resonated with her audience, addressing their concerns and offering solutions to their problems.
4. Brainstorming Creative Marketing Strategies
Recognizing the importance of effective marketing, we explored various avenues to reach Chazzly’s target audience. From content creation to platform selection, we devised a comprehensive marketing plan that not only promoted her services but also guided the direction of her business, giving her a significant advantage in the market.
We developed a content strategy that leveraged her unique style and personality to engage her audience and build brand awareness. This included creating blog posts, social media content, and email newsletters that showcased her work and provided valuable insights into the wedding painting process.
The Results:
Chazzly now confidently directs potential clients to her website, knowing it effectively showcases her services and professionalism. In her first year of business, she received inquiries and booked clients, all thanks to her streamlined website and processes.
With web development and processes sorted, she can focus on marketing and growing. Most importantly- feeling more confident in her entrepreneurial journey.
Ready to Take the Leap in your Live Wedding Painting business?
If you’re ready to launch your website or transform your current one, I’d love to help! Let’s work together to make promoting your website a breeze. Apply to work with me here!
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